Then check out this video!
In our highly competitive job market, where the employee has numerous options, recruitment marketing allows companies to promote their employer brand, connect with potential employees and drive them to apply for job openings or be considered an ‘employer of choice’.
By leveraging digital platforms, social media, content marketing as well as targeted and traditional media based on the target audience, companies can effectively showcase their culture, career opportunities and their unique employee value proposition (EVP) which cultivates a positive brand image and employer reputation to potential candidates.
Let WorkTrybe partner with you on your Recruitment Marketing strategy to ensure the right talent is attracted to drive your organisational success and growth.
Bill Gates (1996)
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WorkTrybe will create, produce, manage and market your Careers Landing Page and its assets to ensure you are constantly talking to your target audience at a time that suits them. We can link to your applicant tracking system (ATS) and current careers site.
Employee hero videos are a powerful way to not only showcase your organisation's incredible employees but amplify these videos to attract and engage potential candidates. By highlighting your company's purpose, culture, values, and the impactful work your employees are doing, you create an authentic and compelling narrative that appeals to prospective talent.
WorkTrybe partner with some of Australia's leading Video Production companies. We manage the entire process from scripting, on-site filming and editing right through to completion.
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We adapt your consumer marketing messaging & tone to appeal to potential employees. We start by considering their motivations, interests, needs and preferences.
To support the ‘always on’ recruitment marketing campaign we produce a range of editorial content that can be published across a range of channels including your Careers Site, in newsletters, and on social media and can include:
WorkTrybe crafts a tailored social media strategy using engaging videos and articles on your Employee Value Proposition, driving audience engagement and directing them to your landing page. We monitor and adjust content across platforms like Facebook, Instagram, and LinkedIn for optimal performance.
Our 'Community Manager' ensures consistent messaging and engagement with comments. We're adaptable, aligning campaigns with evolving employee role targeting. Plus, for broader reach, we offer traditional media campaigns on TV, radio, and press, depending on your audience and budget.
Let us guide you on your recruitment marketing journey. Contact us for more information on how we can transform your business and talk to your future employees!
Jamie O'Keeffe
Recruitment Marketing Manager
We acknowledge the Aboriginal and Torres Strait Islander Traditional Custodians of the land on which we work, live, play and enjoy. We pay respect to Elders past, present and emerging.